One of the most common questions I get asked as a real estate agent is ‘when is the right time to sell my home?’ And while the warmer months have long been seen as peak season for the property market, there are a few more considerations to be made.
Summer versus winter
People generally think that summer would be the best time of the year to put their home up for sale, and while there are a lot of benefits that come with all that sunshine, it’s not the only good time-frame to focus on.
In fact, any season can be on the money for selling a home. What it comes down to is making sure that no matter what the weather is doing, that your property looks its absolute best. And, perhaps most importantly, that it plays to the emotive side of purchasing. For example, in winter provide a reprieve from the cold at open homes with a warm, inviting interior, the smell of coffee brewing, and plenty of soft furnishings.
And here’s another thing – if you do go to market when everyone else does, you’ll have more competition, which could actually drive sale prices down.
The right marketing campaign
Following on from the above point – it is imperative that the marketing campaign for your property uncovers the right buyers. I understand the importance of this, which is why I offer complimentary, proven marketing to my vendors.
Every home has a target audience, and it is about knowing who they are, and how to showcase the property to them. This is what fundamentally helps to sell a home, so if this is not done right, then it could be a struggle to get an offer, even in a seller’s market.
Choosing the right method for selling
It’s not always about a season, or the state of the property market, but having the right method of selling in place. In a seller’s market, it is likely that an auction or offers over will provide the best result. And in a buyer’s market, a private treaty will probably make more sense in order to allow time for negotiation.
The best time is when you are ready
Trying to decide on the right time to sell your home can be tricky.
The ultimate goal is to get the best price for your property, but what if that takes longer than what you expect? What if you have something you need to move for, like schooling, or a new job? These things don’t wait for market conditions to be ‘perfect’ (is there such a thing?).
So that’s why the best time is when you are ready. It can take time to choose an agent, decide on a strategy, and get the house prepared for sale. And then of course there is keeping your home tidy for inspections – and if you don’t think you can commit to the process, then it is probably not an ideal time to move on.
You only need one buyer!
When it comes down to it, you only need one person to buy your home. It doesn’t matter if there are crowds of people at the open homes, or just a few, it is about finding one.
And it’s my job as a real estate agent to find that individual, family or couple – which is about engaging in the right advertising tactics, implementing a solid marketing strategy and networking.
If you think the right time to sell your home is now, or in the near future, I’d be happy to provide you with an obligation-free property appraisal.